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Business decisions

July 3, 2017

It's been a busy week. The most important part of this week was the taking of a decision: I am going for a full time illustrator job. I still need to check some things, but unless there's some severe tax or income problem, I am not going to be deterred.


It all began on the twenty second of july, with a review by art director Giuseppe Castellano of Penguin Books on the  two Mr. Jeremy images that are currently in my portfolio. Both images were good and he only had some minor changes to suggest. Needless to say, I was chuffed and welcomed his critiques.


It took a couple of days, but in the back of my mind, I kept hearing Greg Manchess saying in one class: 'What really made me set apart from the amateurs was when I started to act professionally". (and check the link to see what he does, I can look at his images for hours).


So last week I decided to act more businessminded and that is exactly what the rest of the week has been about.

Quick analysis:

       Who am I professionally?

           Nobody's heard of me, I'm really new. BUT I know I can draw.
            In order to become succesfull, Others need to know I can draw, so I get hired.


So it's about increasing my visibiity to the illustration world and learn to feel the pulse of what people (who might hire me) are looking for: a marketting campaign.


In the chat with Giuseppe, he had already given a hint at postcards being a very effective marketting tool as it allows art directors to file images with all necessary information at hand: just pull out the card the image you're thinking about and you have all the info. So an order for 250 of them went out and they have since arrived (taking into account Giuseppe's remarks). I'll be mailing these out soon.






Next hint was found in an online i'nterview illustrator agent Sarah Beeston gave: many agents are looking for illustrators that are also actively promoting themselves. So, I went in and started instagram, Twitter and Deviantart accounts next to the accounts I already had on other social media.


I needed to find a correct target. I did like drawing animals and fantasy related subjects. The Beatrix Potter images, doing the andropmorphed animals was just pure fun. So Mark Scheff pointed out I could certainly check in the children's book industry. He made a reference to the SCBWI (Society of Children's book writers & illustrators).



I checked them out and have now become a member (which some of the more obervant amongst you may have already seen on the site). The first contacts were really positive and I'm looking forward to meet up with them. 


Of course I've also been painting as well, but I need something for the coming week. All I can say is expect something in the course of the next week, I'll have another illustration ready soon and this time's it's not an image for Beatrix Potter story.


Till next week,



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